Are Advertisers Hurting Themselves.

As we all know, having gone through almost an entire semester of consumer behavior, There are more ads in today's world than ever before. with people seeing as many as 5,000 ads a day we have been asked this semester how we can cut through the clutter? I pose a different question are advertisers going to far? As we are sent ever increasing amounts of messages, as consumers, are we going to hit a point where we ignore all the messages we see.


There are already many types of messages that nearly everyone ignores, such as banner ads, so will there come a time when this happens to all types of advertising? I realize that advertisers are constantly discovering new vessels to transport their message whether its on video games, product placement in our favorite movies or subliminal messages. But speaking from my own point of view I already ignore almost every ad I see. It gets about two seconds for me to see what its advertising and if I'm confused or not interested it is out of my mind. What is your opinion are ads ever going to be entirely ignored or will the advertisers always be able to find a way into our minds.